Amazon Advertising API: Video view metrics now available for Sponsored Brands video

Marketplaces: US, UK, DE, FR, IT, ES, IN, JP, CA, MX, AU, KSA, SG, UAE, and NL

Advertisers can now measure the performance of their Sponsored Brands video campaigns against a new set of video viewing metrics, available for download in the report center or through the Amazon Advertising API. The new metrics include: viewable impressions, view-through rate (VTR), viewable click-through rate (vCTR), 5 second views, 5 second view rate, video first quartile, video midpoint, video third quartile, video completes, and unmutes. Video view metrics are available in downloadable reports by keyword, campaign, and campaign placement.

You can refer to https://advertising.amazon.com/API/docs/en-us/info/release-notes

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