Twitter Ads Upcoming App Install Metric Change

You might have emails from Twitter regarding the existing Install metric change.
As soon as early March 2022, it is expected to get a change affecting the existing Install metric. This change is related to an update, which will break out Mobile App Conversion Tracking (MACT) reporting and SKAdNetwork (SKAN) reporting.

With that, in order to reflect accurate data in your Analytics jobs, you will need to delete the data of the most recent dates, when you started seeing disruption, and restart the Twitter Ads jobs, or simply wait for Twitter jobs to be started as scheduled to re-download the data.

Should you have any questions, please contact our support.