Google Analytics 4 is the future of Google Analytics. The standard Universal Analytics properties will stop processing data on July 1, 2023. However the fine print tells us that there is already a one-time extension for the Universal Analytics properties for 1 year until July 1, 2024, which can potentially indicate delays in the API and/or GA4 development on Google side.
Google already announced the availability of the Analytics Data API, however the API is currently available as alpha and beta, but not available for production use. Our developers are already working to research the API and embed it into the core of the Data Virtuality Server for evaluation. Google Analytics 4 properties will only be available via the new Data Analytics API.
There is currently no ETA from Google for when the Data Analytics API will be released to public on Google, and therefore we are not able to provide one on our side. We expect an announcement from Google in the following weeks, and will keep you updated accordingly.
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