Google Analytics 4 availability and next steps
Google Analytics 4 is the future of Google Analytics. The standard Universal Analytics properties will stop processing data on July 1, 2023. However the fine print tells us that there is already a one-time extension for the Universal Analytics properties for 1 year until July 1, 2024, which can potentially indicate delays in the API and/or GA4 development on Google side.
Google already announced the availability of the Analytics Data API, however the API is currently available as alpha and beta, but not available for production use. Our developers are already working to research the API and embed it into the core of the Data Virtuality Server for evaluation. Google Analytics 4 properties will only be available via the new Data Analytics API.
There is currently no ETA from Google for when the Data Analytics API will be released to public on Google, and therefore we are not able to provide one on our side. We expect an announcement from Google in the following weeks, and will keep you updated accordingly.
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Our developers completed the new connector for Google Analytics Data API Beta. Since the Google API is yet in Beta phase, and we cannot affect this, we also market the connector as Beta, being based on the pre-release API. There are some known restrictions, the major one will be no support for OAuth authentication. This means that the developer account, and the service account key will need to be created to evaluate and use the connector.
Further changes are inevitable, and will arrive, as soon as the API is released by Google.
If you wish to test the connector, please connect the support team. Very likely, some server-side changes will be required for compatibility reasons, however the connector can already be provided for evaluation upon request.
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